Product Marketing Manager

Position Summary:

You'll own product marketing for one to two of our therapy areas end to end: the positioning, the launches, the sales tools, and the competitive picture. Our market is unusual: competitors often compound the same molecules we do, and compliance limits product claims, so winning comes down to how well you understand providers, how sharp your messaging is, and how useful your work is to the sales team. 

You'll operate inside the frameworks the Director of Product Marketing sets, and you'll have real ownership within your therapy areas from day one. 

Empower is moving from the nation's largest compounding pharmacy toward becoming the infrastructure of personalized medicine. You'll own therapy areas with real revenue attached, learn pricing and portfolio strategy from the inside, and build the product marketing craft in a company where marketing has a seat at the growth table. For the right person, this seat is the path to the senior product marketing roles we're building toward. 

Responsibilities:

Product Marketing & Launch Execution 

• Product marketing for your assigned therapy areas: positioning, messaging, and go-to-market execution for prescribing providers, telehealth and clinic partners, and the patients they serve.
• Product launches in your areas: running the tiered launch playbook from workback plan to post-launch readout, coordinating content, creative, digital, and sales along the way.
• Launch and demand generation partnership: working with the campaign team to plan and execute therapy-area campaigns. You bring the positioning, audience insight, and product truth; they bring the channels and execution. You're accountable for the message being right and the product story converting.

Compliance, Content & Product Intelligence 

• Copy and claims accuracy: partnering with Medical Affairs and Legal on claims review for everything in your therapy areas, including product copy, sales materials, campaign assets, and web content. You own getting materials through review without losing their commercial edge.
• Product and therapy-area intelligence: sitting in R&D and Operations review meetings as marketing's representative, bringing the right research, data points, and market context in, and carrying formulation updates, capacity realities, and pipeline news back to marketing and sales.
• Website product pages for your therapy areas: keeping them current, accurate, compliant, and built to convert, coordinating updates with digital and content teams as products, formulations, and positioning evolve.

Sales Enablement & Market Insight 

• Sales tools for your therapy areas: battlecards, one-pagers, objection handling, proof points, and pitch support, built with reps, tested in the field, and kept current. 
• Competitive tracking for your areas: knowing which compounders are winning, on what, and what we say back.
• Voice of the customer: regular time with sales calls, provider conversations, and win/loss notes, turned into messaging and product feedback the broader team uses.

Knowledge and Skills:

• Strong writing. Most of this job is turning complexity into words a busy provider or rep acts on.
• Organized enough to run multiple launches, review cycles, and web updates in parallel without dropping threads.
• Fluency with AI as a daily working tool: drafting, research, competitive analysis, and the judgment to know when its output isn't good enough. 
• Self-directed and fast: priorities shift monthly here, and we consider that a feature.

Experience and Qualifications:

• 4-7 years in marketing, with at least 2 in product marketing or a role with real positioning, launch, or sales enablement work; healthcare, pharma, devices, or wellness experience strongly preferred, and experience in men’s health, women’s health, weight management, or wellness categories is preferred. 
• Experience marketing to or through professionals: providers, clinicians, practitioners, or B2B buyers, or a clear grasp of what makes that different from consumer marketing; experience marketing something where the product itself couldn’t be the differentiator is preferred.
• Experience working with legal, medical, or regulatory review, or another environment where every word gets checked, and the skill to keep copy sharp through that process; experience as the marketing person in the room with R&D, medical, or clinical teams, translating between the two worlds, is preferred.
• Evidence you’ve shipped: launches you ran, assets salespeople used, campaigns you carried from brief to results; time spent with sales teams to know what they actually use versus what marketing thinks they use, and having built something from scratch — a toolkit, a launch process, or a competitive program that outlived your involvement — are preferred.